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What search engines show for a page

Every page of a portal can say what search engines and shared links show for it. The public site puts it in the page's HTML itself, so a search engine that runs no JavaScript reads it too.

The fields​

In the page form (Pages, then a page, then Edit):

  • Search title: the title search engines show. Keep it under 60 characters. Without one, the page title is used. The portal's name is added after it: "Afval en recycling - Gemeente Voorbeeld".
  • Search description: the text under the title. Keep it under 155 characters. Without one, the page's summary is used.
  • Keep this page out of search engines: asks search engines not to list the page.
  • Share image: the address (http or https) of the image shown when the page is shared.

What the site serves​

For each published page the served HTML carries the title, <meta name="description">, <meta name="robots">, a canonical link and the Open Graph tags (og:title, og:description, og:url, og:image).

A page that is only a draft, and an address with no page, get the portal's name as the title and noindex: nothing of an unpublished page reaches the head. The head is read the same way the public content API reads a page, so the API and the HTML never disagree.

The content API returns the same fields as seo on each page, so a headless front end can use them too.